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signal trust to self-guided buyers

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Freelance writer and content strategist helping B2B technology companies and marketing agencies give buying committees the confidence to act.

Jake Strong
Writer & Strategist

/select clients and brands

Amazon Web Services (AWS)

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Dell Technologies

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Aviatrix

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Starburst

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Amogy

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Metsä

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Amadeus

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HMD

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Amazon Web Services (AWS) — Dell Technologies — Aviatrix — Starburst — Amogy — Metsä — Amadeus — HMD —

businesses don’t buy on impulse

/positioning

B2B sales cycles span months, sometimes years. Choosing the wrong cloud provider, cybersecurity software or AI assistant can be costly, so decisions are made by committee and built on more than budget, risk and implementation. They are built on trust.

Buyer journeys are increasingly self-guided. Opinions are formed, vendors evaluated and shortlists finalised long before a sales call is booked. Your content needs to give buyers the right reasons to trust your business wherever they encounter it.

give your brand a voice in rooms it hasn’t entered yet

Content helps buyers make sense of complex challenges, gain insight into the trends shaping their industry, and find evidence that your product delivers for companies like theirs. Every article, guide, campaign, customer story, and point of view shapes how prospects views your business.

As a writer and strategist, I help turn complex products and technical subject matter into clear, persuasive narratives. I can lead the process from discovery and SME interviews through to drafting, feedback and final delivery.

/services

a signal chain that gives prospects the confidence to act

/strategy

Shape the story behind your brand, campaign, or offer so that curious buyers can understand the value, repeat it internally, and act with confidence.

/understanding

Help your prospects understand complex problems, compare possible solutions, and come to view your business as a trusted source of expertise.

/authority

Share practical insight and industry commentary through targeted thought leadership that turns expertise into commercially relevant points of view.

/proof

Turn product page promises into credible proof prospects can trust, sales teams can share, and internal champions can take back to the buying committee.

services

give prospects the confidence to act

/strategy

Shape the story behind your brand, campaign, or offer so buyers can understand the value, repeat it internally, and act with confidence.
/understanding

Help your prospects understand complex problems, compare possible solutions, and come to view your business as a trusted source of practical expertise.
/authority

Share practical insight and industry commentary through targeted thought leadership that turns expertise into commercially relevant points of view.
/proof

Turn product page promises into credible proof prospects can trust, sales teams can share, and internal champions can take back to the buying committee.

services

their words, not mine

“Throughout our work together, Jake was an energetic collaborator, and his writing demonstrated depth and flexibility to match the brand and story tone. He consistently captured the unique voice of our partners, while staying true to our objectives. I wouldn’t hesitate to work with him again!”

Hannah Wall, Global Head of Content, AWS Startups.‍ ‍
“Please don’t use Jake. You don’t need his professionalism and ability to turn the most complex brief into simple, entertaining copy. You don’t need his finely tuned concepts and eloquent thought leadership. And you certainly don’t need his unflagging positivity and enthusiasm. I do.”

Jonathan Bradley, Head of Creative, UK Luxid Group.
“I can always count on Jake to ask the unexpected question that digs deeper into the heart of the story. He understands that we are constantly bombarded with content and messaging, and story is what will break through and stop us in our tracks—no matter the topic. Jake creates thought leadership and content that inspires and performs, a winning combo.”

Rebecca Bedrossian, Head of Editorial Content, AWS.
“Jake’s strategic approach and clear writing style helped us promote world-first innovations, demystify complex chemical conversions, and position ourselves as a trusted industry commentator. Professional, creative, and always reliable—highly recommend!”

Red Drummond, Senior Marketing Manager.

the real pitch happens when you’re not in the room

You’re not just selling to a business. You’re giving smart people the story they need to carry into the boardroom—and win.

/contact

discuss a project

/blog

Dead Channel Blog

How is the developer community responding to generative AI?

Generative AI is evolving fast. Understanding developer sentiment towards the technology that’s reshaping their profession is key to creating empathetic, relevant, and valuable content for one of tech’s most important audiences.

signal trust to self-guided buyers

businesses don’t buy on impulse

give your brand a voice in rooms it hasn’t entered yet

a signal chain that gives prospects the confidence to act

/strategy

/understanding

/authority

/proof

“Please don’t use Jake. You don’t need his professionalism and ability to turn the most complex brief into simple, entertaining copy. You don’t need his finely tuned concepts and eloquent thought leadership. And you certainly don’t need his unflagging positivity and enthusiasm. I do.”

“Jake’s strategic approach and clear writing style helped us promote world-first innovations, demystify complex chemical conversions, and position ourselves as a trusted industry commentator. Professional, creative, and always reliable—highly recommend!”

the real pitch happens when you’re not in the room