SERVICESstrategic content that opens doors and closes sales—with fixed-price packages and flexible support
I create content that gives self-guided buyers, hidden buyers, and buying committees reasons to shortlist your—or your clients’—offering. Choose from fixed-price packages for expert articles, thought leadership, and customer stories, or bring me in on a day-rate or retainer basis for work that falls outside those scopes.
SELECTED CLIENTS & BRANDS |Amazon Web Services (AWS)
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Dell Technologies
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Aviatrix
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Starburst
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Amogy
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Metsä
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Amadeus
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HMD
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Amazon Web Services (AWS) · Dell Technologies · Aviatrix · Starburst · Amogy · Metsä · Amadeus · HMD ·
*includes work completed across in-house, agency, and freelance engagements
BUYER NEEDScontent gives buyers what they need to trust, advocate for, and shortlist your product
02perspective
They actively seek clear, commercially relevant points of view from experts that understand their industry, current market trends, and challenges.
03evidence
And they can’t move forward without credible proof that grounds product page promises in the success of companies similar to theirs.
01understanding
Buyers need to understand complex problems, compare possible solutions, and see your business as a trusted source of practical expertise.
“I can always count on Jake to ask the unexpected question that digs deeper into the heart of the story. He understands that we are constantly bombarded with content and messaging, and story is what will break through and stop us in our tracks...”
– Rebecca Bedrossian, Head of Editorial Content, AWS.
UNDERSTANDINGexpert article: £1,500
Useful educational content gives potential customers a clearer understanding of the issues they are facing, the choices available to them, and the questions they should be asking.
I work with subject-matter experts to create articles that are technically credible, commercially relevant, and genuinely useful.
what’s included:
Briefing and audience definition
Review of relevant source material
Up to one SME interview where required
Topic research and structural development
1,000–1,500-word article
SEO title and meta description
Two consolidated feedback rounds
optional add-ons:
Additional SME interview: £500
Three-post LinkedIn activation pack: £750
Expedited delivery: +25% of the project fee
Additional feedback round: £500
PERSPECTIVEthought leadership: £2,500
Strong thought leadership does more than repeat accepted industry wisdom. It gives buyers a clearer way to understand an important issue and a reason to trust the person or company behind the argument.
I help executives and subject-matter experts develop their thinking, find the strongest angle, and turn it into a clear, distinctive article in their own voice.
what’s included:
Executive briefing and interview
Point-of-view and narrative development
Supporting research
1,000–1,500-word bylined article
Two consolidated feedback rounds
optional add-ons:
Three-post LinkedIn activation pack: £750
Executive newsletter or email adaptation: £750
Additional executive interview: £500
Ongoing monthly post package: from £2,500 per month for one interview and six posts
Expedited delivery: +25% of the project fee
Additional feedback round: £500
EVIDENCEcustomer story: £3,000
Technology buyers want to know what implementation involved, what changed, and whether the results are relevant to their own organisation.
A strong customer story turns individual experience into structured commercial proof. It gives marketing, sales, and customer teams an asset they can use to reduce uncertainty and support buying decisions.
what’s included:
Discovery and story planning
Up to two stakeholder interviews
Evidence and quotation extraction
Narrative development
1,200–1,800-word customer story
Two consolidated feedback rounds
optional add-ons:
Social proof activation pack: £1,250 for six coordinated posts
Sales one-pager: £1,000
Sales-deck messaging pack: £1,000 for up to five slides
Video customer-story conversion (scriptwriting): £1,000
Additional interview: £500
Expedited delivery: +25% of the project fee
Additional feedback round: £500
FLEXIBLE SUPPORTnot every project fits into a structured scope
I also provide flexible support for agencies and internal marketing teams that need experienced additional capacity across a broad range of strategic messaging, content, and copywriting tasks.
Fixed-price packages work best when the deliverable and outcome are clear. Day-rate or retainer support is better suited to evolving requirements, multiple smaller assets, or work that needs to develop alongside your team.
This can include:
Website and landing-page copy
Campaign concepts and copy
Messaging frameworks
Social content
Content editing and improvement
Sales and marketing assets
Agency overflow and white-label delivery
Other evolving content requirements
typical day rate: £550
Monthly retainer agreements are also available and quoted separately.
CONTACTdiscuss a project
If you're interested in working together, simply complete the form and I’ll get back to you within 48 hours.
You can also email me directly at: contact@deadchannelcreative.com.
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