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> blog/deadchannelcreativesignal trust to self-guided buyers
Amazon Web Services (AWS)
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Dell Technologies
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Aviatrix
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Starburst
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Amogy
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Metsä
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Amadeus
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HMD
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Amazon Web Services (AWS) — Dell Technologies — Aviatrix — Starburst — Amogy — Metsä — Amadeus — HMD —
trust doesn’t happen by accident
As a writer and strategist, I help B2B technology companies turn complex products into clear, persuasive narratives. I work with you to understand your buyers, define the messages that matter, and create content that builds trust at every stage of the decision-making process.
Quality content wins sales. It can turn a person who has never heard of your technology into someone willing to stand up and advocate for it in front of the board. I’m here to help you find the story that sways the room.
/about
Jake Strong is an experienced Copywriter & Content Strategist specialising in B2B Tech.
/positioningshape first impressions and final decisions
businesses don’t buy on impulse
B2B sales cycles span months, sometimes years. Choosing the wrong cloud provider, cybersecurity software, or AI assistant can be disastrous for a business. That’s why the decision to buy is made by committee and success hinges on more than budget approvals, risk assessments, and implementation plans.
Sales are built on trust—and trust doesn’t happen by accident. Buyer journeys are increasingly self-guided and steered by independent research. Opinions are being formed, vendors evaluated, and shortlists finalised long before a sales call is booked. To succeed, you send the right wherever prospects interact with your business.
content controls the signal
Content gives your business a voice in rooms it hasn’t entered yet. It helps buyers make sense of complex challenges, gain insight into the trends shaping their industry, and find evidence that your product delivers for companies like theirs.
Every article, guide, campaign, customer story, and point of view shapes how they judge your credibility and capacity to solve the problem in front of them. Because buyers don’t just consume content. They read signals. If you don’t shape how they view your business, they’ll do it themselves.
/servicesa signal chain that gives prospects the confidence to act
/strategyShape the story behind your brand, campaign, or offer so that curious buyers can understand the value, repeat it internally, and act with confidence.
/understandingHelp your prospects understand complex problems, compare possible solutions, and come to view your business as a trusted source of expertise.
/authorityShare practical insight and industry commentary through targeted thought leadership that turns expertise into commercially relevant points of view.
/proofTurn product page promises into credible proof prospects can trust, sales teams can share, and internal champions can take back to the buying committee.
give prospects the confidence to act
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/strategy
Shape the story behind your brand, campaign, or offer so buyers can understand the value, repeat it internally, and act with confidence.
-
![]()
/understanding
Help your prospects understand complex problems, compare possible solutions, and come to view your business as a trusted source of practical expertise.
-
![]()
/authority
Share practical insight and industry commentary through targeted thought leadership that turns expertise into commercially relevant points of view.
-
![]()
/proof
Turn product page promises into credible proof prospects can trust, sales teams can share, and internal champions can take back to the buying committee.
/testimonialstheir words, not mine
“Case studies are one of the most compelling ways I tell my brand's story, and my work with Jake was to get to the heart of the story for some of the most influential startup founders today, while also driving engagement with our solutions. That involved interviewing passionate founders and technical experts to uncover the points of tension, challenges, and triumph that underpin any great narrative.
Throughout our work together, Jake was an energetic collaborator, and his writing demonstrated depth and flexibility to match the brand and story tone. He consistently captured the unique voice of our partners, while staying true to our objectives. I wouldn’t hesitate to work with him again!”
Hannah Wall, Global Head of Content, AWS Startups.
"Please don’t use Jake. You don’t need his professionalism and ability to turn the most complex brief into simple, entertaining copy. You don’t need his finely tuned concepts and eloquent thought leadership. And you certainly don’t need his unflagging positivity and enthusiasm. I do."
Jonathan Bradley, Head of Creative, UK Luxid Group.
"I can always count on Jake to ask the unexpected question that digs deeper into the heart of the story. He understands that we are constantly bombarded with content and messaging, and story is what will break through and stop us in our tracks—no matter the topic. Jake creates thought leadership and content that inspires and performs, a winning combo."
Rebecca Bedrossian, Head of Editorial Content, AWS.
"Working with Jake helped us develop and share more engaging stories with our audience. As a clean tech startup, content that educates and inspires is essential to attracting prospects, partners, and investors. Jake’s strategic approach and clear writing style helped us promote world-first innovations, demystify complex chemical conversions, and position ourselves as a trusted industry commentator. Professional, creative, and always reliable—highly recommend!"
Red Drummond, Senior Marketing Manager.
the real pitch happens when you’re not in the room
You’re not just selling to a business. You’re giving smart people the story they need to carry into the boardroom—and win.
/contact/blog
