FREELANCE COPYWRITING & CONTENT STRATEGY | REMOTE | UK-BASED

I help agencies meet growing client expectations without adding a new layer of management

discuss a project 
SELECTED CLIENTS & BRANDS |

Amazon Web Services (AWS)

·

Dell Technologies

·

Aviatrix

·

Starburst

·

Amogy

·

Metsä

·

Amadeus

·

HMD

·

Amazon Web Services (AWS) · Dell Technologies · Aviatrix · Starburst · Amogy · Metsä · Amadeus · HMD ·

*includes work completed across in-house, agency, and freelance engagements

THE CHALLENGE

your clients expect more than “more”

B2B technology clients expect content that is distinctive, technically credible, and commercially useful. Delivering it takes more expert input, strategic judgement, and stakeholder alignment—usually without more time, budget, or permanent capacity.

01

generic content is easy to produce and hard to defend

AI has raised the baseline. Clients can produce competent copy faster and more cheaply than before. What they still expect from an agency is original insight, a credible point of view, and evidence grounded in real expertise. The difficulty is that the people holding that expertise are busy, and extracting anything useful takes more than sending over a questionnaire.

02

every deliverable carries more strategic weight

An article, guide, or customer story is no longer judged only on whether it reads well. Clients expect it to support a campaign, answer buyer questions, satisfy technical reviewers, and give sales something useful. That introduces more objectives, more stakeholders, and more ways for a seemingly straightforward brief to expand.

03

the scope grows faster than the team

Extra interviews, new reviewers, shifting priorities, and last-minute assets can increase the workload without moving the deadline or budget. The agency still has to protect the quality of the work, the margin on the account, and the client’s confidence—even when the people best suited to deliver it are already committed.

WHERE I FIT

how I help you deliver quality

02

I keep the commercial purpose clear at all times

I shape the argument around the audience, buying situation, and action the work needs to support.

That could mean clarifying a complex offer, answering an evaluator’s concern, helping an internal champion build the case, or giving sales a stronger way to continue the conversation.

03

I take ownership from discovery through to delivery

I can take responsibility for an agreed workstream—from clarifying the brief and gathering source material through writing, feedback, and final delivery.

I surface gaps early, work within the agency’s process, and keep the right people informed without requiring constant direction.

01

I get to the substance that makes buyers tick

I prepare for and interview subject-matter experts, executives, and customers to uncover the insights, evidence, and technical detail that generic research or AI-generated copy cannot reproduce.

The result is content grounded in what the client genuinely knows, believes, and can prove.

SERVICES

I can help your clients build credibility before first contact

I specialise in interview-driven content that builds trust before buyers show up in a sales funnel. My fixed-price packages cover the full process, from discovery and stakeholder interviews through to writing, revisions, and supporting activation copy. For urgent deliverables or projects that fall outside my scoped offerings, I also offer day rate and retainer support.

01 | UNDERSTANDING

articles and guides

Bring me in when a client needs expert-led content but your internal team lacks the time or subject-matter experience to manage research, interviews, drafting, and review.

02 | PERSPECTIVE

thought leadership

Give client executives a structured process for turning their expertise into a defensible point of view, without asking your team to extract and shape every idea themselves.

03 | EVIDENCE

customer stories

Hand over the interview, narrative development, and stakeholder feedback process while retaining control of the client relationship and final creative direction.

04 | FLEXIBLE SUPPORT

not every project fits into a fixed-price scope

Agency work does not always fit a predefined scope. Briefs change, campaigns expand, and additional assets appear along the way. When that happens, I can also provide flexible day-rate or retainer support across messaging, campaign copy, web content, video scripts, and related work.

compare prices and scopes →

TESTIMONIAL

“Please don’t use Jake. You don’t need his professionalism and ability to turn the most complex brief into simple, entertaining copy. You don’t need his finely tuned concepts and eloquent thought leadership. And you certainly don’t need his unflagging positivity and enthusiasm. I do.”


Jonathan Bradley, Head of Creative, UK Luxid Group
ENGAGEMENT MODELS

I work the way the account needs me to

I can work behind the scenes, alongside your team, or directly with the client. We agree the scope, responsibilities, and communication model before the work begins.

01

behind the scenes

I work white-label through your team, supplying client-ready copy and supporting material under your agency’s name.

02

alongside your team

I collaborate with account, content, creative, and strategy teams while fitting into your existing process and communication structure.

03

directly with the client

I can lead interviews, present recommendations, and manage feedback directly while keeping your team informed and in control of the relationship.

explore recent projects →

ABOUT

an experienced freelancer that understands the brief—and the pressure behind it

I’ve spent years working alongside agency account, content, creative, and strategy teams.

I understand the pace, the changing requirements, and the importance of delivering work that strengthens rather than complicates the client relationship.

I’m UK-based and work remotely, but more than happy to work with agencies based around the world (time zones allowing).

I’m a good fit if you’re looking for a freelancer that’s:

  • Used to the pace of a busy marketing agency

  • Comfortable working independently or as part of a creative team

  • Confident interviewing customers and SMEs

  • Happy to work collaboratively to develop a loose brief

  • Experienced working with tech industry giants and disruptors

  • Able to deliver quality without creating unnecessary management oversight

Jake Strong · Writer · Strategist

read full bio →

FAQs

practical details before we start

  • Yes.

    I can work entirely behind the agency brand, communicate through your team, and supply work ready for internal or client review.

    We can agree the level of visibility, communication process, and any confidentiality requirements before the project begins.

  • Yes, where that makes the project easier.

    I can conduct discovery calls and interviews, join working sessions, and discuss feedback directly with the client while keeping the agency lead informed.

    I can also remain completely behind the scenes if preferred.

  • Enough to understand the client, audience, objective, deliverable, and relevant constraints.

    The brief does not need to be perfect. I can review incomplete material, identify gaps, and ask the questions needed to establish a workable direction.

    What I do need is access to the available context and the people responsible for key decisions.

  • Yes.

    I prepare and conduct structured interviews with executives, technical specialists, salespeople, and customers.

    I then turn the relevant knowledge, evidence, and examples into structured and persuasive content.

  • Yes.

    I review existing examples, voice guidance, and client feedback before drafting. Where formal guidelines do not exist, I can identify the practical characteristics that need to remain consistent.

    The aim is not to impose my own writing style. It is to produce the clearest and most credible version of the client’s voice.

  • That depends on current availability, the amount of preparation required, and whether interviews need arranging.

    Once I know the intended deliverables and deadline, I can confirm whether the timing is realistic before accepting the work.

  • Defined projects are quoted at a fixed price once the scope is clear.

    Day-rate support is available for evolving requirements or temporary capacity. My typical rate is £550.

    Monthly retainers can reserve ongoing time for recurring agency work.

    I will recommend the most practical model based on the deliverables, expected workload, and level of flexibility required.

  • Yes.

    I follow all applicable NDAs, confidentiality requirements, and client-specific policies. This includes any restrictions governing access, storage, disclosure, and the use of AI-assisted tools.

CONTACT

discuss a project

If you're interested in working with me, simply complete the form and I’ll get back to you within 48 hours.

You can also email me directly at: contact@deadchannelcreative.com.

*Your information will be used to respond to your enquiry and assess whether I can help. Please do not include sensitive personal information or confidential client material. See the Privacy and Cookie Notice for details.