Thought Leadership Packages

Customer stories built for how B2B buyers research, validate, and justify decisions today.


Essential - £3,500

Build a production-ready customer success story——fast.

What’s included:

  • Guided interviews

    • 1× 30 minute internal stakeholder discovery call

    • 1× 60 minute internal SME interview

    • 1× 60 minute customer interview

  • 1x written customer story (1,500-1,800 words)

  • 2x rounds of feedback

  • Pull quotes/metrics

  • 1x LinkedIn announcement post copy

Activation - £5,500

Turn one story into a reusable proof package.

Includes everything in Essential, plus:

  • Proof block library (25, 50, 100 word versions)

  • Sales one pager tailored by industry, role, or use case

  • Sales deck slide

  • LinkedIn social proof pack:

    • 1x announcement post

    • 1x executive thought leadership post

    • 1x customer quote post

    • 1x metric-led post

    • 1x carousel post


Audit - £950

Existing stories not pulling their weight? Let me recommend the fix.

Spotlighting startup ingenuity and success with AWS

AWS wanted to inspire more startups and founders to build on its platform. The goal was to showcase what’s possible by sharing the success stories of existing customers, in their own voices. By highlighting disruptors scaling fast, entering new markets, and unlocking new opportunities with AWS, the company could build credibility with founders and win greater market share in a competitive ecosystem.

Do your success justice

Prospects want proof before they purchase. Let’s make sure they get it.