Brand & Campaign Positioning

Define the strategy behind the words, communicate with intenion, and spark connection with your audience.

Brand Positioning Framework - £4,500

For companies that need a clearer core story before creating more content, campaigns, or sales materials.

What’s included:

  • 1x discovery call

  • 1-3x stakeholder / SME interview

  • review of selected existing materials

  • audience and problem framing

  • core narrative

  • value proposition

  • 3–4 messaging pillars

  • key proof points

  • short company description / elevator pitch

  • recommended language and message hierarchy

  • 2x rounds of feedback

Campaign Messaging Kit - £3,500

For launches, events, reports, webinars, or campaigns that need a sharper central idea and clearer message before assets are created.

What’s included:

  • 1x discovery call

  • 1x stakeholder / SME interview

  • campaign objective and audience definition

  • core campaign idea

  • central campaign message

  • supporting messages

  • headline / hook options

  • channel messaging notes for landing page, email, social, and sales

  • CTA direction

  • 2x rounds of feedback

Establishing clear, unified messaging for a crowded HBA market

AWS needed a clear, scalable messaging framework to align sales and marketing teams speaking to independent software vendors building horizontal business applications (HBAs). The category is saturated and fast-moving. HBAs face global competition, thin margins, and pressure to ship fast. Messaging had to reflect market reality, investor expectations, and AI-driven differentiation. It also had to move internal conversations from feature-led to business-led, with emphasis on profitable growth, go-to-market scale, and data maturity.

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How can I help?

If you're interested in working with me, simply complete the form and I’ll get back to you within 48 hours.

You can also email me directly at: contact@deadchannelcreative.com