Challenge
Showcasing the financial value of multi-cloud networking to non-technical executives
Aviatrix needed to educate business leaders on the financial case for multi-cloud networking. The audience was not deeply technical and required a clear understanding of business impact, not engineering detail. The goal: translate a detailed Forrester TEI study into high-value marketing assets that highlight revenue gains, cost savings, and efficiency benefits in terms busy executives could understand.
Solution
Turning executive insight into thought leadership
I developed the narrative, structure, and copy for a long-form eBook and supporting infographic. I analysed the Forrester research, extracted quantitative proof points, and built a business-first story focused on revenue expansion, faster time-to-market, reduced operational overhead, and ROI.
My main focus was simplifying multi-cloud networking concepts without losing technical credibility——all while framing Aviatrix as an enabler of financial performance, not just infrastructure. Tone and flow were optimised for leadership audiences unfamiliar with cloud networking jargon.
Results
Building authority by delivering value
The assets equipped Aviatrix marketing and sales teams to clearly communicate the financial impact of their services with non-technical business decision-makers.
Narrative clarity
Converted a technical subject and TEI data into executive-ready value messaging.
Sales-ready assets
Delivered assets designed to supplement real sales conversations with prospects evaluating multi-cloud investments.
Shifted the conversation
Moved Aviatrix’s value story beyond technical networking into business-wide financial outcomes.